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Kellogg's just can't seem to get a break these days. Maybe you remember some weeks back the story about the angry consumer that realized that Froot Loops cereal contains no actual fruit and decided to sue for false advertising. Now Kellogg's is dealing with more false advertising claims, this time from San Francisco City Attorney, Dennis Herrera, who just announced that he has written a letter to the CEO of the cereal company demanding evidence that Cocoa Krispies really "helps support your child's immunity" as it purports to do on the front of the box. Herrera claims Kellogg's is shamefully playing to the public's fears about the recent swine flu epidemic and that they might "mislead parents into believing that serving this sugary cereal will actually boost their child's immunity, leaving them less likely to take more productive steps to protect their children's health." If you haven't seen a box of Cocoa Krispies cereal lately, they do feature a big yellow banner that reads: "Helps Support Your Child's Immunity!" Cocoa Krispies' ingredients do not include flu vaccines and the so-called "immunity" cereal is 40% sugar by weight. Kellogg's company spokesperson, Susanne Norwitz, would only say that Kellogg's Krispies cereals provide consumers with 25 percent of their daily value of vitamins A, C, and E, which play an important role in boosting immunity according to peer-reviewed, published, scientific research. (San Francisco Weekly) ***MARLAR: Using Kellogg’s rationale, I could dip my breakfast burrito into a jar of One-a-Day vitamins and say the burrito now “supports immunity.”
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